I believe many people who love outdoor sports have heard of the brand "rax". This is by xiamen ruixing sports products co., LTD. To launch an independent outdoor brand.

, xiamen line sporting goods co., LTD is by Thai investment group co., LTD., 2011 fortune in the establishment of a wholly owned subsidiary, the company building area of 1374.45 square meters, now has electricity professionals 75 people.

"As a professional hiking brand, rax is committed to integrating professional hiking r&d technology and international fashion trend elements into its products to create the most comfortable hiking shoes for consumers." Xiamen ruixing sporting goods co., LTD. Related people told reporters that over the years, rax has been continuously improving its internal skills and improving itself.

"First of all, we employ a high salary design team of domestic and foreign shoe designers. All products are independently developed. Secondly, rax has invested a large amount of money, and has established a complete e-commerce business flow, ec-erp system, CRM system and call center, so as to realize a complete set of perfect e-commerce services from sales to after-sales service. At the same time, we also organize a large number of senior outdoor players and outdoor leaders to try on and evaluate rax products on a regular basis, and give first-line reports and Suggestions for continuous improvement and optimization. People involved said.

Learned, after more than four years of operation, rax outdoor by the high quality service and good reputation, won the users and industry recognition and praise, has won the "2011 China outdoor use equipped with the most potential value of the brand", "2012 China industry e-commerce sites management innovation award" and so on many awards.

In 2015, rax e-commerce business gradually matured and improved. "Our mobile mall has been launched one after another, and a more complete e-commerce operation system has been established by PC and mobile terminals. The company also plans to join aliexpress to broaden its access to the international market. At the same time, we plan to open 8 -- 10 offline experience stores in first-tier cities across the country to allow outdoor enthusiasts to further experience rax products. "The staff said.